WHO WE ARE

Zawadi Akira & Co. (ZAC) is a multidisciplinary South African company built around entrepreneurship, creativity, innovation and the development of commercially relevant brands.

ZAC operates as a parent company with a growing portfolio of specialised brands that operate across creative services, food and hospitality, beauty and lifestyle, and other emerging business opportunities.

Our approach is simple: identify opportunities, build strong brands around them, create meaningful customer experiences and develop sustainable businesses.

OUR STORY

Zawadi Akira & Co. was established from a belief that African businesses can compete successfully when they combine strong ideas, professional execution, quality products and compelling brands.

The company has evolved around a practical understanding of entrepreneurship: a successful business is not built around one product or service alone, but around the ability to identify opportunities, understand customers and continuously create value.

This philosophy has shaped the development of ZAC's diverse portfolio. From creative services through Akira Creatives, to food and hospitality through The Tasty Grub, and beauty and lifestyle through Opule, each business addresses a different market opportunity while contributing to the broader vision of ZAC.

Our journey is therefore not simply about building individual businesses. It is about building an ecosystem of brands that can grow independently while creating opportunities collectively.

ZAC

OUR PURPOSE, VISION & MISSION

OUR PURPOSE

To build meaningful, commercially sustainable brands that create value for customers, partners and communities.

OUR VISION

To become a respected African business group recognised for building innovative, customer-focused and commercially successful brands.

OUR MISSION

To identify opportunities, develop strong brands and deliver products and services that create lasting value.

Develop customer-focused products and services
Build distinctive and memorable brands
Combine creativity with commercial strategy
Maintain high standards of professionalism
Develop partnerships that create mutual value
Support entrepreneurship and economic participation
Continuously improve products, services and operations
Create businesses capable of sustainable long-term growth

OUR VALUES

INTEGRITY

We believe sustainable relationships are built on honesty, accountability and transparency.

CREATIVITY

We challenge conventional thinking and continuously look for better ways to solve problems and create value.

QUALITY

We strive to deliver products, services and experiences that reflect professionalism and attention to detail.

ENTREPRENEURSHIP

We embrace initiative, innovation and the willingness to turn opportunities into meaningful businesses.

CUSTOMER FOCUS

Our customers are at the centre of everything we create.

COLLABORATION

We believe strong partnerships create stronger businesses.

GROWTH

We continuously seek opportunities to learn, improve, expand and create greater impact.